The Drupal backend also makes it much easier for the Goner staff to keep the site updated without having to resort to basic updates on a static HTML page.

Design improvements include a custom typeface, displayed in modern browsers through the use of @font-face CSS; a fully-integrated navigational scheme, to make exploring the site easier for visitors; and a design that, despite an intensively improved organizational structure, retains the charm of the current site’s do-it-yourself aesthetic.

The blog’s design has successfully encouraged an increase in pageviews while making content easier to find.

My job with the redesign consisted largely of ensuring a consistent experience with a lightly-tweaked preexisting theme and incorporating the blog logo throughout.

I designed the annual report from scratch, with the intention of making a dry document easy to read, filled with the vitality of Kerry’s writing and overall personality. You can view a PDF of the  I Love Memphis Annual Report here.

Disclosure: Kerry Crawford Trisler and I are married, she being the Crawford in the Crawford Trisler.

August, 2010

The logotype with the hive was one of the last designs I had worked on as an employee of the design shop, and they wanted a shirt design for the event that would expand on the idea behind the beehive imagery used as an asterisk in the logotype.

The idea was that people of divergent skillsets and specialties (tribes) would be brought together to make something bigger. After a few revisions featuring interlocking hexagons, we settled on this design.

All icons were designed from scratch, and in clockwise order represent:

• phone: mobile development
• camera: photography and visual design
• pencil: copywriting
• HTML code: web development
• Facebook: social media marketing/maintenance
• tie: business/financial managers

The bold black-and-white design was intended to allow for easy reversal in a single-color screenprint.

Spring 2010.

These designs were screenprinted onto heavy stock and signed in extremely limited quantity. All known extant copies are in my possession.

“Times New Roman” was never printed, as the serifs of the typeface proved difficult to capture in the process of making the screens.

Fall and winter, 2007.

In July, 2010, I deesigned an album cover for Nine Songs, an digital album available for download, inspired by vintage abstract LP covers, like those viewable on Project Thirty-Three.

MatthewTrisler.com, redesigned in December 2010, utilizes @font-face CSS properties, and the Jean-Luc font family from Atelier Carvalho Bernau.

Using WordPress and the Clean Home theme from MidMo Web Design, as a starting point, I hacked it apart and built a highly customized theme that served the needs of a portfolio site that will continue to be easily customized on into the future.

Features @font-face CSS.

Mockup for a redesign of In-Synk.com, November, 2009

Kindness Revolution / Chick Fil A opening from Matthew Crawford Trisler on Vimeo.

Kindness Revolution / Chick Fil A Opening 2 from Matthew Crawford Trisler on Vimeo.

Kindness Revolution / Chick Fil A Opening 3 from Matthew Crawford Trisler on Vimeo.

I created the opening and closing slides in these videos – the footage itself didn’t require much editing, but I did make the cuts where they were needed.

Social Expedition, episode 8

For the Social Expedition Podcast, I typically engineer and edit the audio. The goal is for both tasks to go unnoticed. In this example, I needed to edit out more than seven minutes of conversation.

The voice in the closing credits is mine.

In episode eight, necessity dictated that I also provide the introductory voiceover. There is, however, no way to edit out a stuffy nose.