I Love Memphis

Redesign of ILoveMemphisBlog.com and design of the blog’s annual report.

The blog’s design has successfully encouraged an increase in pageviews while making content easier to find.

My job with the redesign consisted largely of ensuring a consistent experience with a lightly-tweaked preexisting theme and incorporating the blog logo throughout.

I designed the annual report from scratch, with the intention of making a dry document easy to read, filled with the vitality of Kerry’s writing and overall personality. You can view a PDF of the  I Love Memphis Annual Report here.

Disclosure: Kerry Crawford Trisler and I are married, she being the Crawford in the Crawford Trisler.

August, 2010