TribeCamp T-Shirt

I was commissioned by LunaWeb to design a t-shirt for their TribeCamp event.

The logotype with the hive was one of the last designs I had worked on as an employee of the design shop, and they wanted a shirt design for the event that would expand on the idea behind the beehive imagery used as an asterisk in the logotype.

The idea was that people of divergent skillsets and specialties (tribes) would be brought together to make something bigger. After a few revisions featuring interlocking hexagons, we settled on this design.

All icons were designed from scratch, and in clockwise order represent:

• phone: mobile development
• camera: photography and visual design
• pencil: copywriting
• HTML code: web development
• Facebook: social media marketing/maintenance
• tie: business/financial managers

The bold black-and-white design was intended to allow for easy reversal in a single-color screenprint.

Spring 2010.